Planting the Seeds and Watching Them Grow – Selling Audiobooks Direct

For the past six months, I have been experimenting with selling audiobooks directly through my store. The idea was simple: retain control, offer better pricing, and give listeners an alternative to traditional platforms. But as the time came to decide whether to continue, I found myself hesitating. Was it worth it? Would my audience actually embrace direct purchases? And was I prepared to commit to this long-term?

The answer, after much deliberation, is yes.

Why did I consider abandoning a strategy that’s so in keeping with my brand as a wide author, you may wonder? Hosting fees are not insignificant, and direct sales require periodic promotional efforts. Yet, with each promo push, I saw clear evidence that listeners were willing to buy audiobooks directly—especially when given compelling offers. It became evident that direct sales are not just about profit but about providing my audience with a convenient, flexible, and cost-effective way to enjoy my work.

The Case for Audiobook Bundles

One of the most successful strategies I have implemented is bundling audiobooks. Unlike traditional platforms where pricing is rigid and sales events are beyond my control, my direct store allows me to create bundles that offer better value. Whether it is a thematic bundle (such as a collection of holiday romances) or a starter bundle designed to introduce new readers to my work, the ability to package multiple audiobooks together has been a game changer.

“…when listeners buy a bundle, they are more likely to immerse themselves in my storytelling world, much like binge-watching a favorite streaming service.”

Bundles are not just beneficial for author sales—when listeners buy a bundle, they are more likely to immerse themselves in my storytelling world, much like binge-watching a favorite streaming service. This strengthens their connection to my books and makes them more inclined to return for future purchases.

Looking Ahead: The Magnet Bundle Strategy

To ensure that my direct store remains a compelling option, I am introducing what I call a "magnet bundle"—a curated set of audiobooks designed to attract new listeners. This bundle offers an enticing mix of fan-favorites, making it the perfect entry point for those new to my work.

If you have ever considered purchasing an audiobook directly, now is the perfect time to explore the convenience and value of my direct buy store. 

Grab this MEGA Audiobook Bundle today and start listening!